The film

“This timely and provocative animation asks: Are we slaves to our society, or is there an escape after all?” (Aspen Shortfest)

“The film is a little satire about the latest social development in some Eastern European countries: The rapid opening-up to capitalism during the last decade, which has resulted in the establishment of countless private television stations that lull citizen with their programs, and a frightening increase in the number of consumer temples,” says Veljko Popovic. (Annecy film festival)

The awards

Earlier in 2008, Lemonade 3D studios were selected for Animafest in Zagreb -Croatia-, supposedly the “second oldest festival in Europe” (it has been existing for more than 30 years). First award: they got a special mention for their animated film ‘She who measures’, 'for using 3D animation in an organic and handcrafted way.' All the more encouraging since 94 movies had been selected for the festival, including Oscar winner and Oscar nominee for short movies… and given the results of Aspen festival, we can now conclude that it was a very good sign!
In March 2009, they received the ZEMOS98 METROPOLIS PRIZE in Sevilla.
In late April 2009, they received an honorable award at ReAnimacija animation festival in Lodz. Awards keep coming!!

Lemonade 3D?

Lemonade 3D studios were created five years ago. It first started as a game production studio and then it turned into Lemonade 3D, oriented towards 3D Graphics (games, TV, commercials…).
And when being asked about their success, they say that “[They are] blown away”.

What about the projects to come?

On May 1st, they were invited to Stuttgart – Germany – to a pitching forum to present their new short film, which will be produced with LightWave 3D® as well.
They have been working on commercials and created content for games, visualizations, commercials, films…

Veljko Popovic and his co-founers have been using LightWave 3D® for years, and keep being very enthusiastic about the software: “‘It is not very expensive but it has all the tools necessary to produce great looking graphics and rendering. Plus, it is very easy to incorporate Photoshop and LightWave 3D® to create the desired effects”.
Beside Lemonade 3D, there is actually an important Lightwave community in Croatia.

In July, Veljko Popovic will be holding a workshop in Greece, relying on the visuals o f “She Who Measures”. He pointed out that he would be using LightWave® when teaching about 3D techniques.

More information : Lemonade 3D websiste

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