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25.04.05
NewTek Produces First 64-bit 3D Animation for
the Microsoft Launch of Windows XP Professional
x64 Edition |
Bill Gates keynote features LightWave®
64 animation
Seattle, WA, - April 25,
2005 NewTek, Inc., creators of Emmy
award-winning LightWave 3D® announced today the
creation of the first 3D animation modeled, animated
and rendered entirely in a native Windows 64-bit environment.
Using Windows XP Professional x64 Edition and the beta
version of LightWave® 64 on a 64-bit AMD Opteron™
with 32GB of RAM, Rob Powers, lead creature animator
on James Cameron's "Aliens of the Deep" created an extremely
rich and beautifully textured undersea environment with
hundreds of complex sea creatures which was featured
in the Bill Gates keynote address at Microsoft Windows
Hardware Engineering Conference (WinHEC) 2005.
The final rendered animation was
completed in one render pass on the 64-bit system. The
animation includes extensive amounts of complex geometry
along with: volumetric lighting with multiple layers
of ray trace refraction and transparency in addition
to particulate matter, enhanced details in texture maps
on high resolution texture maps, area lights, and global
illumination and individualized custom creature animations
within a detailed background environment. Working in
the 64-bit environment eliminated the need to break
the scene into multiple layers as required by the bandwidth
limitations of 32-bit hardware and software. The final
rendered animations which showcase a comparison between
32-Bit and 64-Bit can be viewed here :
32-bit
Animation Render (12.1Mb WMV) / 64-bit
Animation Render (12.3Mb WMV)
WinHEC
Keynote Address (LightWave portion begins at 25:30)
64-bit Animation Still Frames (2.63Mb TGAs): 50,
187,
259,
320
"64-bit technology removes so many
barriers that I was able to go crazy pushing the limits
of what I could do right in camera beyond anything I
could ever imagine," said Rob Powers. "The sheer magnitude
of options that open up with increased memory access
and system speed provided with 64-bit technology allow
an artist to produce complex visual effects beyond anything
you would attempt with a 32-bit solution. Frankly, I
have to entirely rethink how I approach production."
"When we were preparing the WinHEC
keynote address, we wanted a dynamic and visually compelling
presentation that would thoroughly illustrate the advantages
of Windows XP Professional x64 Edition," said Jay Kenny,
Windows product manager, Microsoft Corp. "NewTek's LightWave
64 was the ideal solution. NewTek and Hollywood visual
effects artist Rob Powers delivered for us with the
first 3-D animation ever created using 64-bit technology
exclusively on Windows x64 Edition. The presentation
was not only dynamic and illustrative of the power of
64-bit technology; it was stunning, which is why we've
elected to showcase it."
LightWave's 64-bit version leverages
the increased memory available with 64-bit systems plus
the power of the new processors and faster RAM access
to provide digital artists with a streamlined workflow
that allows them greater flexibility and creative freedom.
Content creators can complete their work in less time,
or do more complex work than could previously have been
done within a given time and budget. The ability to
utilize much more RAM allows the artist to create more
complex and realistic scenes as well as to produce images
at higher resolutions for film, high-definition television,
and print.
You can view Bill Gatess key
notes speech here : http://www.microsoft.com/events/executives/billgates.mspx
Pricing and Availability
LightWave [8] full package including
an English printed documentation is available for a
suggested retail price of 1295 €+VAT (UK RRP:
£899 +VAT). Registered owners of LightWave 3D [7.5]
or earlier are eligible to purchase a LightWave [8]
Electronic Upgrade Pack for 295 €+VAT(UK RRP:£199+VAT).
The English printed documentation is available as an
option for 70 €+VAT (UK RRP: £44). For a limited
time, a LightWave 3D® Electronic Full Competitive
Upgrade is available for 495 €+VAT (UK RRP: £339),
for registered owners of Maya™, Softimage™
XSI, 3ds max®, Electric Image™, Strata Studio
Pro™, Cinema 4D™, Truespace™, Hash
Animation Master™, Autocad®, Pro/Engineer®
and SolidWorks®. Proof of ownership required to
qualify. Registered LightWave® owners will also
be able to purchase an additional seat of LightWave®
at the 495 €+VAT (UK RRP: £339) price. This special
offer is available through April 30, 2005, from any
NewTek Europe Authorized Reseller or directly from NewTek
Europe. For more information or to purchase, visit:
http://www.newtek-europe.com or call NewTek Europe
Sales at + 33(0)5 57 262 262. Authorized Reseller link
to http://www.newtek-europe.com/uk/purchase/resellers.html
About NewTek and NewTek Europe.
Sited near Bordeaux in the southwest
of France, NewTek Europe has been the European
branch of NewTek, Inc. since 1999 for distribution,
communication, and the technical support of NewTek products
throughout Europe, Russia, Africa and the Middle East.
NewTek, Inc., based in San
Antonio, Texas, is one of the main players in the animation
and special effects markets with LightWave 3D®,
winner of the "2003 Primetime Emmy® Engineering
Award" as well as the producers of video editing solution
Video Toaster™.
NewTek was the instigator of the
desktop video revolution with the launch of the legendary
Video Toaster™ in 1990. This product has been
in continuous use since then for video aficionados as
well as for professional applications in the world of
film.
Among the latest productions NewTek
tools have helped with, you'll find: "I, Robot", Spiderman
2, The Manchurian Candidate, The Exorcist: The Beginning,
Garfield, Hellboy, Van Helsing, les Triplettes de Belleville,
The Last Samurai, Torque, The Children of Dune, Battlestar:
Galactica, Firefly, Taken, Smallville, Star Trek : Enterprise,
Matrix Reloaded, Collateral Damage, The League of Extraordinary
Gentlemen, Secret Agent: Cody Banks, Daredevil, Spy
Kids II, Jimmy Neutron: Boy Genius (nominated for an
Oscar®), Final Fantasy, Blackhawk Down.
Latest game work includes:
Doom III, Burnout 3, Killzone, The Moment of Silence,
Unreal Tournament, Serious Sam, Age of Mythology, Civilization
III, Dead to Rights, Baldur's Gate II and EverQuest.
Information about LightWave 3D®:
http://www.newtek-europe.com/uk/products/lightwave/index.html
LightWave 3D® artists
interviews:
http://www.newtek-europe.com/uk/community/lightwave/index.html
LightWave 3D® Projects
List:
http://www.newtek-europe.com/uk/products/lightwave/projects.html
--End--
- LightWave and LightWave 3D are registered
trademarks of NewTek.
- TriCaster, iVGA, VT[4], VT[4] Live, VT[4] Post, VT[3],
VT[3] Live, VT[3] Post, VT[2], VT-Edit, Aura Video Paint,
LightWave Express, VT-CG, VT-Vision VT-Scope, VT-DDR,
Tool Shed, Tool Chest, SX-84, SX-8, RS-8, LScript, Digital
Confusion, HyperVoxels, Endomorphs, Intelligentities,
Motion Mixer, Morph Mixer, HardFX, SoftFX, ClothFX,
MultiMeshes, Particle FX, P.A.V.L.O.V., Skelegons, SkyTracer,
and Vmaps are trademarks of NewTek, Inc.
- All other products or brand names mentioned are trademarks
or registered trademarks of their respective holders.
Press contact:
Audrey-Jane
Belin
Marketing & Communication Department
mail to: aj@newtek-europe.com
Newtek Europe
Europarc
17 avenue Léonard de Vinci
F-33600 PESSAC
Tel:+33 (0)5 57 262 262
Fax:+33 (0)5 57 262 261
www.newtek-europe.com
FOR GENERAL INFORMATION
Call +33 (0)5 57 262 262
Or email info@newtek-europe.com
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