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14.12.04
NewTek Demonstrates 64-bit LightWave 3D® with
the AMD Opteron™ |
First Professional 3D Solution for
64-bit Platforms Unveiled at Los Angeles Event
Los Angeles,
California -- December 14, 2004 -- NewTek, Inc.,
manufacturer of industry-leading 3D animation and video
products, today demonstrated the forthcoming 64-bit
implementation of Emmy®-winning LightWave 3D®
at an exclusive event in Los Angeles. LightWave®
64-bit was shown on an AMD Opteron™ system running
Windows® XP Professional x64 Edition beta OS. Currently
in beta at a limited number of sites, LightWave's 64-bit
port was demonstrated before an audience of film and
television visual effects producers, game developers
and artists and press at The Highlands Hollywood in
Los Angeles, from 1:00 PM to 4:00 PM PST.
"We recognize the
needs of our customers to always deliver leading edge
3D graphics and visual effects. That's why we've worked
hard to make LightWave 3D the first professional 3D
application to take advantage of the powerful capabilities
of the 64-bit computing platform," said Jim Plant, President
and CEO of NewTek. "With 64-bit LightWave 3D, NewTek
is once again leading the way with technology that enables
digital artists and producers to meet the ever higher
expectations of their clients and make the best use
of powerful new technologies, such as AMD's Opteron™
and Microsoft's Windows XP Professional x64 Edition."
"By working closely
with partners such as AMD and its 64-bit hardware technologies,
NewTek has yet again been able to maximize its core
competency as an innovator and leader in Digital Content
Creation tools by being the first to unveil a 64-bit
professional 3D animation application to the public,"
said Michael Kornet, Vice President of Business Development
for NewTek. "Upon its release, our large user base will
reap the benefits of this technological innovation."
"For the last 4
years, NewTek has been working on the development of
a 64-bit version of our award-winning LightWave 3D software
application, including our plug-ins," said Andrew Cross,
PhD, Senior Vice President of Engineering for NewTek.
"Literally millions of lines of code have been ported
to and optimized to take full advantage of 64-bit technologies.
The 64-bit LightWave version has now been fully running
and tested internally for over a year, and recently
was released to external beta testers. As we had expected,
the feedback that we have gotten in this process has
been astonishing and as such we feel that it is time
to demonstrate this technology publicly for the first
time."
LightWave's 64-bit
version will leverage the increased memory available
with 64-bit systems plus the power of the new processors
and faster RAM access to provide digital artists with
a streamlined workflow that allows them greater flexibility
and creative freedom. Content creators will be able
to complete their work in less time, or to do more complex
work than could previously have been done within a given
time and budget. The ability to utilize much more RAM
allows the artist to create more complex and realistic
scenes as well as to produce images at higher resolutions
for film, high-definition television, and print.
"AMD and our cutting-edge
collaborators like NewTek are revolutionizing the creative
process for digital artists around 64-bit computing,"
said Charlie Boswell, director of Digital Media and
Entertainment, AMD. "AMD64 technology running LightWave
3D on the Windows XP Pro x64 Edition helps remove traditional
technology bottlenecks that typically force professional
content creators into making artistic compromises."
"We are excited
by NewTeks commitment to deliver a 64-bit native
application that will take advantage of the Windows
XP Professional x64 Edition platform," said Will Poole,
Senior Vice President of Microsofts Windows Client
Division. "Windows XP Professional x64 Edition in combination
with the 64-bit edition of LightWave 3D will enable
new levels of performance and creativity for digital
artists and producers and provide the ability to bring
more complex and realistic animation and video to market
faster."
Technology speakers
at the event included Jim Plant, President and CEO of
NewTek, and guests Charlie Boswell, Director of Digital
Media and Entertainment for AMD, and Jay Kenny, Product
Manager Microsoft Windows, for Microsoft. In addition
to the technology demonstration, the event included
a number of special presentations by award-winning visual
effects professionals: Emile Smith, Visual Effects Supervisor
for Zoic Studios; Steve Pugh, Visual Effects Producer
for Eden FX; Aristomenis Tsirbas, Director/Artist for
MeniThings; and David Ebner, Senior Visual FX Supervisor
for CafeFX.
Pricing & availability
The 64-bit version of LightWave
3D is not currently available for commercial sale. It
is available only to a limited number of pre-determined
beta site locations.
LightWave [8] for Windows and Macintosh
platforms is available through NewTek Europe and its
resellers for a suggested retail price of 1 395
€ plus VAT/ UK £995 plus VAT (special offer until
December 15th, 2004: 1 395 € inc. VAT/UK
RRP £995 inc. VAT + Realviz ImageModeler 4.0
included for FREE). Current LightWave users may
upgrade to LightWave [8] for a suggested retail price
of 495 € plus VAT/£345 plus VAT (special offer
until December 15th, 2004: 495 € plus VAT/£345
plus VAT + Realviz ImageModeler 4.0 included for
FREE). To locate the nearest authorised reseller
or distributor, see our locator at http://www.newtek-europe.com/uk/purchase/resellers.html.
About NewTek and NewTek Europe.
Newtek Europe is based near
Bordeaux, in South West France and deals with Newtek
product distribution, communication and technical maintenance
for all customers around Europe, Russia, Africa and
the Middle East.
With headquarters in San Antonio,
Texas, NewTek, Inc. is a leading provider of
full-featured video editing, animation and special effects
tools including Video Toaster™ and LightWave 3D®,
winner of the 2003 Primetime Emmy® Engineering
Award.
NewTek launched the desktop video
revolution in 1990 with the release of the legendary
Video Toaster™. The company's products are used
worldwide on projects ranging from home video to feature
film.
Recent television and film projects
using LightWave 3D® include "I, Robot",
Spiderman 2, The Manchurian Candidate, Exorcist: The
Beginning, Garfield, Hellboy, Van Helsing, Triplets
of Belleville, The Last Samurai, Torque, Children of
Dune, Battlestar: Galactica, Firefly, Taken, Smallville,
Star Trek: Enterprise, Matrix Reloaded, Collateral Damage,
The League of Extraordinary Gentlemen, Agent Cody Banks,
Daredevil, Spy Kids II, Oscar®-nominated
Jimmy Neutron: Boy Genius, Final Fantasy, Blackhawk
Down.
Recent game titles include Doom
III, Burnout 3, Unreal Tournament, Serious Sam for XBox,
Age of Mythology, Civilization III, Dead to Rights,
Baldur's Gate II, EverQuest and Escape From Monkey Island.
Information about LightWave 3D®:
http://www.newtek-europe.com/uk/products/lightwave/index.html
LightWave 3D® artists
interviews:
http://www.newtek-europe.com/uk/community/lightwave/index.html
LightWave 3D® Projects
List:
http://www.newtek-europe.com/uk/products/lightwave/projects.html
--End--
- LightWave and LightWave 3D are registered
trademarks of NewTek.
- VT[4], VT[4] Live, VT[4] Post, VT[3], VT[3] Live,
VT[3] Post, VT[2], VT-Edit, Aura Video Paint, LightWave
Express, VT-CG, VT-Vision VT-Scope, VT-DDR, Tool Shed,
Tool Chest, SX-84, SX-8, RS-8, LScript, Digital Confusion,
HyperVoxels, Endomorphs, Intelligentities, Motion Mixer,
Morph Mixer, HardFX, SoftFX, ClothFX, MultiMeshes, Particle
FX, P.A.V.L.O.V., Skelegons, SkyTracer, and Vmaps are
trademarks of NewTek, Inc.
- All other products or brand names mentioned are trademarks
or registered trademarks of their respective holders.
Press contact:
Audrey-Jane
Belin
Marketing & Communication Department
mail to: aj@newtek-europe.com
Newtek Europe
Europarc
17 avenue Léonard de Vinci
F-33600 PESSAC
Tel:+33 (0)5 57 262 262
Fax:+33 (0)5 57 262 261
www.newtek-europe.com |
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