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The TF1 advert idents were
all made with LightWave, weren't they? And you
made them? Tell me a bit about their creation.
The venture started
in 1999 when the agency VIEW took charge of a
new ident system for TF1. TF1 had final say.
The 3D work was done
at Duran for the first year, before VIEW started
their own 3D studio. At Duran, I was part of the
team from the start and I was immediately seduced
by the project, which was a real exercise in style.
I didn't realise that four years later we would
have completed nearly 300 three-second jingles
with three letters!
In 2000, the director
of the production at VIEW asked me to set up a
LightWave studio at VIEW. Since then I've been
supervising the LightWave team and coordinating
with the director Christophe Valdejo.
Did you come up with the ideas
for the PUB jingles or did you get inspiration
from somewhere else?
As is often the case
in series, there are writers who come up with
most of the little "playlets".
It's true that you need
a certain working method to come up with nearly
300 situations involving three letters and a universe
so minimal that it just contains a reflecting
sun, even though this universe is progressively
enriched with more and more instances of the three
letters, different rendering methods like light
effects, textures, deformations and so on.
The animators have also
brought or proposed ideas to the director who's
open to all suggestions as long as they are consistent
with the spirit of the universe of planet PUB.
Which is your favourite PUB
jingle among all 300?
Now that's a question! I don't
think I can remember them all, but I have always
preferred the more minimal ones, like the little
bricks that come together to form the word "PUB"
(you can see this particular animation on my site).
I think that these animations have strength in
their very simplicity.
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