Was the set for the Clover ad built in-house?
No, a modelling company that specializes in miniatures was hired by the agency to construct the set. Brendon and myself visited them while they built the warren, it was great to see our real world counterparts in action.
The Hyundai ad with the cutaway sections seems to involve an awful lot of hand-placing items. Was that the case?
The CG car was relatively simple to track in, as it was a static object. The actor was another story altogether. All the objects had to be hand animated . The car was my main responsibility, but I did work on two of the actor's shots, so I know my colleagues' pain - we still need a group hug from time to time :)
The agency went as far as asking us to cutaway the actor's watch, which was a blur most of the time. That also had to be tracked by hand.
What are you working on now?
We are doing R&D on an upcoming commercial that Brendon will be directing. We can't say too much about it, there will be action, adventure, DANGER ..... and an Easter Bunny, all set in an "Incredibles"-inspired jungle. |